Kakaotalk login kakaotalk group3/20/2024 ![]() ![]() Since KakaoTalk, launched in 2010 as Mobile Instant messenger (MIM), it has strongest position in the mobile industry, expanding its service beyond messaging to a social platform encompassing games, digital contents, marketing e-commerce and more. KakaoTalk is the provider of a mobile messaging application and mobile social platform in Korea. In Korea, the mobile Internet environment has flourished in the last ten years, and as a result, social platform enterprises and app stores are growing rapidly. The emergence of new information and communication technologies (ICT) and of the Internet have opened new opportunities to design open market business models by enabling companies to fundamentally change how they organize and engage in economic exchanges both within and across companies as well as through industry boundaries (Zott and Amit, 2007). The mobile revolution was triggered by the introduction of Appleās iPhone, and since then, the business environment around such platforms has brought about increased competition. In addition, the increase in smartphone penetration has led to a battle among platforms. Over the last ten years, unprecedented growth in social network services (e.g., Facebook) has greatly increased the use of platform business models. This study contributes to the innovation for social platform businesses. ![]() This study proposes a platform evolution pattern that involves the PSE curve in order to form successful platform. The PSE curve is composed of three phases: a preparation phase that establishes the platform and sets the target group, a spread phase where the firm provides killer content, such as KakaoGame, a low pricing strategy, and reinforcement of the platform rules in the early stages of the platform and an evolution phase where the platform continues to evolve. The case analysis indicates that a preparation, spread, evolution (PSE) curve is a successful platform business evolution. This study also discusses how to create a value proposition and how organizations using the platform can cooperate. The purpose of this study is to find the determinants of successful platform business, through the case study of KakaoTalk, a representative fast growing social platform in Korea. It is important to note that, should such infractions be substantiated, Kakao reserves the right to impose limitations on the full range of KakaoTalk services for the reported user as a measure to protect other users.Platform business is often regarded as notable examples of successful businesses model in the mobile industry. Kakao strictly prohibits any transactions or attempts to transact personal information, which includes, but is not limited to, mobile phone verification details and account verification details for certificate issuance. Talk Safety Pass can also reduce the risk of additional user protection measures from taking into effect, allowing users to use services more safely. The Talk Safety Pass can help relax user protection measures and, if the service is used normally, greatly reduce the length of any imposed user protection measures. The Talk Safety Pass allows users who signed up for Kakao Certificate using a South Korean mobile phone number to temporarily relax or remove user protection measures by completing user identification with a Kakao Certificate. KakaoTalk offers the Talk Safety Pass feature in order to alleviate any inconveniences users experience while user protection measures are in effect. While most KakaoTalk services can be used normally when user protection measures are in place, users may be restricted from using some features. User protection measures are automatically activated when the anti-abusing system detects abnormal service use environment or patterns. ![]() Relax user protection measures through Talk Safety Pass
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